Background
Located on the shore of Lake Superior in Duluth, Minnesota, Zenith Research Group was founded in 1983 by Duke Skorich, a regional native who began his professional life as a top-rated television anchorperson, a role he maintained until 1997. Following his television career, Duke also hosted a popular radio talk program for more than a dozen years on Wisconsin Public Radio.
Vice President Patricia McNulty joined the firm in 1997 after a successful career as an owner of 6 regional radio stations, during which she was honored on several occasions by industry groups. In addition to her previous media experience, Patricia serviced on several regional, state and national organization boards. This experience has been a valuable asset in her relationships with clients, many of which rely on her focus group work for their decision-making.
Under Duke and Patricia's leadership, the Zenith Research Group has moved into the top echelon of market research companies in the Upper Midwest, providing market research information, data analysis, and action plans for businesses, non-profit organizations, corporations and government units nationwide.
Over the span of 40 years, we have employed a team of trained professionals, providing sound, intelligent market research and support services to our clients providing first-rate, customer-focused market research and support services. In addition to our tele-center capabilities and expertise, our firm has extensive experience in online research and qualitative (focus group) research.
Vice President Patricia McNulty joined the firm in 1997 after a successful career as an owner of 6 regional radio stations, during which she was honored on several occasions by industry groups. In addition to her previous media experience, Patricia serviced on several regional, state and national organization boards. This experience has been a valuable asset in her relationships with clients, many of which rely on her focus group work for their decision-making.
Under Duke and Patricia's leadership, the Zenith Research Group has moved into the top echelon of market research companies in the Upper Midwest, providing market research information, data analysis, and action plans for businesses, non-profit organizations, corporations and government units nationwide.
Over the span of 40 years, we have employed a team of trained professionals, providing sound, intelligent market research and support services to our clients providing first-rate, customer-focused market research and support services. In addition to our tele-center capabilities and expertise, our firm has extensive experience in online research and qualitative (focus group) research.