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Media Relations
Look who made the front page! You don't have to own a sports
franchise, or have your name on the biggest building in town to need occasional assistance
in Media Relations. When you or your business are in the public eye, it's critical to be
in control of the message.
The Zenith Group understands the business of media and news because
we've been there. We've been reporters, news directors, producers and correspondents.
We've been on the receiving end of news releases and story pitches. We understand what
newspeople value and what makes them respond. Our approaches comes from inside the
newsroom, not the classroom.
Once the proper tools have established your market position, the
Zenith Group can use the information to establish the best course of action. At this
point, we can assist you in achieving greater public attention, maintain your market
presence, and handle damage control, should the need arise. We offer research knowledge
combined with real world news experience with skills that surpass those of "public
relations experts."
Media Relations specialties include:
- Crisis Communications
- Press Release Management
- Product Introduction
- Business Introduction
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